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Novel Use For Mills and Boon
23 December 2003
Excel Industries' range of fibre technology products made the news recently, as a result of its use in the construction of the new M6 toll road. Old editions of Mills and Boon's romantic books turned a new chapter as they were put to use in the binding material for the surface layer of the UK's first pay-as-you-go motorway.
Turning pulp fiction into fact, Excel Industries recycles not only romantic novels, but also all of the national daily newspapers, including The Sun, The Mirror and The Guardian. Yesterday's news is then engineered into fibre products for diverse applications such as: roadmaking, grass seeding and landscaping mulch, insulation, road making, foundry tundish linings, concrete repair, and cement, plastics and paint manufacturing.
Excel's fibre products have also been used by the film industry, in the creation of artificial snow for films including: Harry Potter, James Bond, Notting Hill and most recently, Ted and Sylvia.
Excel's Viscocel bitumen modifier, used in the newly opened M6 toll road, uses approximately 45,000 books per mile. By holding the tarmac and asphalt in place, Viscocel ensures the motorway lasts longer before it has to be repaired. Once the surface eventually needs repairing, the thinner Stone Mastic Asphalt (SMA) layer can be planed and replaced more quickly, resulting in less expense and reduced disruption to traffic, good news for motorists.
Excel Industries' Building Solutions division has also developed waste newspaper material into a range of sustainable building products for the construction industry. The firm's Warmcel range of wall, floor and roof insulation has been installed into homes throughout the UK and Europe for over 20 years.
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