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Excel Reports Export Success
29 November 2006
Excel Building Solutions, the UK’s leading supplier of environmentally friendly building products made from 100% recycled newspaper, has expanded its overseas presence by extending sales of Warmcel within Europe. The success abroad has put the export division on target to double its last year’s total sales figures.
The Warmcel range of high performance insulation products offers a total solution for the provision of effective insulation in housing, commercial premises and public buildings. Although already well-established in Europe, the portfolio of clients has increased throughout the year, predominantly within the German and Polish markets. Demand for Warmcel within Poland has increased dramatically since it became an EU member, with the country now able to access EU funding, much of which is aimed at improving housing and infrastructure.
In addition to Poland and Germany, Excel’s export division also supplies cellulose fibre products to distributors in Belgium, Italy, Romania and Spain, with the overall biggest growth throughout the year witnessed in France. Warmcel is also an established brand in Sweden and the export team is working to broaden coverage further throughout Europe as awareness of ‘green’ products increases.
As Warmcel is manufactured from recycled waste newspaper it has extremely low embodied energy, requiring far less energy to produce than any other mainstream insulation material.
It does not contain any added formaldehyde and is free from CFCs, volatile organic compounds (VOCs) or other toxic substances. And by reducing heating demand, Warmcel also plays a major part in reducing household CO2 emissions.
Installed in over one million homes in the UK alone, Warmcel has established its credentials with national housebuilders, architects, local authorities and housing associations over the last 20 years.
Combining the highest levels of thermal performance with enviable environmental credentials, Warmcel delivers the capability to downsize space heating requirements, maximise heat retention and provide a healthy living environment.
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